How Much to Charge for a Job Post in Your Newsletter

Quick Answer

Charge a quarter to a third of your sponsored slot for a single job post, and most of a slot for a post plus a mention in the next issue. In dollars, that is usually $50 to $250 a post. A 700-reader local newsletter charged $25; Music Business Worldwide charges $180 to $400; Axios Charlotte charged $250. Across boards running on Kardow, the median paid post is 99 in the board's own currency.

What Newsletters Charge Today

Few newsletters publish their job prices, but the ones that do cover the whole range. These are the prices we found on the publishers' own pages, checked in September 2026, plus two older offers labelled with their dates. For more boards, with links, see our list of newsletters and publishers that run job boards.

Two things stand out. First, the price follows the audience, not the tool: the same kind of listing sells for $25 or $250 depending on how many people will see it and how hard they are to reach elsewhere. Second, the higher prices all include placement in the newsletter itself. A listing that only sits on a web page is the cheapest product on every card.

A Starting Price by List Size

If you have no sponsorship rate yet, use your list size as a first guess. These bands are our own starting points, drawn from the prices above and from what boards on Kardow sell for. Price at the top of the band if your readers are specialists or decision makers, and at the bottom if they are a general audience.

A local audience is worth more than its size suggests. A business in a small town has few ways to reach the people who live there, and a newsletter those people open every morning is one of them. The same is true of a niche audience: an employer hiring grant writers or climate analysts cannot find them on a general job board as easily as in a newsletter they all read.

Anchor the Price to Your Sponsorship Rate

Once you sell sponsorships, price job posts against them. The sponsor and the employer are often the same company, and they will compare the two.

• A post on the board alone: a quarter to a third of a slot. It stays up for weeks but sits on a page, not in the inbox.
• A post plus an issue mention: most of a slot. It includes a line in the newsletter, which is the thing you already sell.
• A featured post: the single post plus a third to a half again. Axios Charlotte added $100 to a $250 post to pin it to the top for 10 days.

So if a sponsored slot costs $400, a post might be $99 to $149, a featured post $199, and a post plus a mention $349. We use the same numbers in our example rate card for selling job ads to sponsors.

Do not anchor on Indeed or LinkedIn. An employer can post there for less, or for free, and will say so. What they cannot buy there is your readers, and your price should make that the comparison.

Bundles, Packs and Featured Posts

The single post is the entry price. Most of the money is in what you sell around it.

Packs. Axios Charlotte sold four posts for $750, which is $187.50 each, a 25 percent discount on the $250 single post. Music Business Worldwide sells five posts at 20 percent off. A discount of 20 to 30 percent for a pack of three to five is common, and it moves the employer from "one role" to "our next few hires."

Monthly plans. An employer who hires from your readers every month is worth more than several one-off buyers. Sell them a set number of posts and one issue mention a month, billed monthly. The Pragmatic Engineer charged $500 a month for one post and $750 for two featured posts, which shows what a specialist audience can carry, although that board also shows the limits (see below).

Bundles with sponsorships. When a sponsor is hiring, add a job post to their next sponsorship at a small premium. It is the easiest sale you will make, because the buyer already trusts your audience.

On Kardow, packs of posts and monthly plans are on Pro and above; single and featured posts are on every plan.

What It Adds Up To

Job revenue is usually modest at first. Here is what single posts alone bring in a month, before bundles or monthly plans:

Be honest with yourself about the top row. A 700-reader newsletter selling two posts a month at $25 makes $50, which is worth doing only if it takes almost no time. That is why the board has to run itself: checkout, publishing and expiry without you, and imported jobs keeping it full between paid posts. Your time should go into the issue mention and into selling to sponsors, not into formatting listings.

When to Charge More, and When Less

Charge more when:

• Your readers are specialists or senior people that employers struggle to reach.
• Employers come back without being asked, or ask you for packs.
• Your posts get more applicants than the employer expected. Send them the views and apply clicks when the post ends, and raise the price for the next one.

Charge less, or change what you sell, when:

• Your list is small and general. Sell the mention cheaply and let the board earn from search traffic over time.
• Employers post once and never return. The problem is usually results, not price.
• Your readers are senior specialists and employers want to approach them directly. The Pragmatic Engineer found that about 80% of its paying companies never posted a job and paid for access to a pool of candidates instead. We cover what that means in why newsletter job boards fail, and which ones last.

Change your prices once, after three months of real sales, and then leave them alone. Employers remember what they paid last time.

Frequently Asked Questions

Sources

• Axios Charlotte Job Board review, Betterteam, December 2024. Prices, duration, placements and audience.
• Job listing opportunity with Untap, Untap Indian Land, July 2021.
• Post a job, Music Business Worldwide. Checked September 2026.
• Adweek Jobs and TechTO Jobs, posting prices. Checked September 2026.
• Shutting down my job board after 2.5 years, The Pragmatic Engineer, April 2024.
• Newsletter monetization channels: job boards, Grow My Newsletter. Checked September 2026.
• Building a profitable hyper-local newsletter, Business Idea Lab. Checked September 2026.
• Kardow: completed, non-zero job post payments across boards on Kardow, measured September 2026, reported as a median in each board's own currency.