Privacy Policy

Last Modified: February 11, 2025

Introduction

Kardow ("Company," "We," "Us," or "Our") respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide to us when you visit our website or use our services, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

1. Scope of Policy

This policy applies to information we collect:

  • On our website.
  • In email, text, and other electronic messages between you and us.
  • Through mobile and desktop applications you download from our website.
  • When you interact with our advertisements and/or applications on third-party websites and services.
  • When you use our services as an active or inactive user.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by Company or any third party.
  • Any third party, including through any application or content that may link to or be accessible from or through the website.

2. Children Under the Age of 16

Our website and services are not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the website. We do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

3. Information We Collect About You and How We Collect It

We collect several types of information from and about users of our website and services, including information:

  • By which you may be personally identified, such as name, postal address, email address, and telephone number ("personal information").
  • That is about you but does not directly identify you, such as username, browser type, operating system, and IP addresses.
  • About your internet connection, the equipment you use to access our Services, and usage details, including interactions with advertisements.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies deployed by us or third-party services we use.
  • From third parties, for example, our business partners, including advertising networks and analytics providers.

4. Information You Provide to Us

We collect information you provide directly to us while using the website and services, such as:

  • Information provided at the time of registering to use our website or services, subscribing to our service, posting material, or requesting further services.
  • Records and copies of your correspondence if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our website and of the fulfillment of your orders.

5. Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our website, we and our third-party service providers may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our website, including traffic data, location data (if you permit), logs, page views, length of visit, and other communication data and the resources that you access and use on the website.
  • Information about your computer and internet connection, including your IP address, operating system, browser type, and device identifiers.
  • Information about your interaction with advertisements, both on our site and on third-party sites, including whether you have seen an ad, clicked on an ad, or made a purchase after seeing an ad.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies): A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. We use cookies for functionality, preferences, security, analytics, and advertising.
  • Web Beacons / Pixels: Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). These may be used by us and by third parties.
  • Scripts and Tracking Technologies: We utilize various scripts and tracking technologies, including those provided by third parties, to understand user behavior, improve our services, and for marketing and advertising purposes. This includes services like Google Analytics, Google Ads conversion tracking, Facebook Pixel, affiliate tracking (e.g., Affonso.io), and management tools like Cloudflare Zaraz which helps us manage these third-party scripts.

Specifically, we use services such as:

  • Google Analytics: To understand how users engage with our website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics. For more information on Google Analytics, please visit Google\'s Privacy Policy.
  • Google Ads & Facebook Ads (Meta): For advertising and remarketing purposes. These services use cookies and pixels to deliver targeted advertisements to you on other websites based on your past visits to our site and to measure the effectiveness of our advertising campaigns. You can learn more about their privacy practices and opt-out options on their respective privacy policy pages.
  • Affiliate Tracking (e.g., Affonso.io): To manage our affiliate program, these services may use cookies or other tracking methods to record referrals from affiliate partners.
  • Cloudflare Zaraz: To manage and load third-party tools and scripts on our website, which helps us optimize performance and manage consents for these tools. Cloudflare may collect aggregated and anonymized data regarding the performance and usage of these scripts.

6. Disclosure of Your Personal Information

We may disclose personal information that we collect, or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. This includes payment processors, analytics providers, advertising partners, and affiliate network providers.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our users is among the assets transferred.
  • To third-party payment processors, such as Stripe or PayPal, if you have transacted on our website. We do not store your full credit card information; this is handled by the payment processors.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law (including Canadian and, where applicable, international laws).
  • To enforce or apply our terms of use and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Kardow, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

7. Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. Many third-party advertising networks are members of organizations like the Digital Advertising Alliance (DAA), the Network Advertising Initiative (NAI), or the European Interactive Digital Advertising Alliance (EDAA). You may be able to opt-out of targeted advertising from participating ad networks through their respective opt-out pages. Please note that opting out does not mean you will no longer see ads; it means that the ads you see will not be personalized based on your browsing history.
  • Cookie Consent Tool: Where applicable, we may provide a cookie consent management tool on our website that allows you to customize your cookie preferences for non-essential cookies.
  • Promotional Offers from the Company: If you do not wish to have your email address/contact information used by the Company to promote our own or third parties\' products or services, you can opt-out by clicking the unsubscribe link in the emails or by sending us an email stating your request to the contact information provided below.

We do not control third parties\' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the NAI on its website.

Residents of certain jurisdictions, such as the European Economic Area (EEA), may have additional personal information rights and choices as described below.

8. Accessing and Correcting Your Information

You can review and change your personal information by logging into the website and visiting your account profile page. You may also send us an email to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our terms of use.

9. Legal Basis for Processing Personal Information (EEA, UK, and Switzerland Users)

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only:

  • Where we need the personal information to perform a contract with you (e.g., to provide our Services).
  • Where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (e.g., for our direct marketing, fraud prevention, network and information systems security, responding to your communications, and to improve our services).
  • Where we have your consent to do so (e.g., for placing certain cookies or for sending you marketing communications where consent is required).

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided below.

10. Your Data Protection Rights Under GDPR (EEA, UK, and Switzerland Users)

If you are a resident of the EEA, UK, or Switzerland, you have the following data protection rights:

  • If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided below or by visiting your account profile page.
  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information, or request portability of your personal information. Again, you can exercise these rights by contacting us.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing emails we send you or by contacting us.
  • Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond efficiently to your request.

11. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country (and, in some cases, may not be as protective).

Specifically, our website servers are located in Canada and the United States, and our third-party service providers and partners operate around the world. This means that when we collect your personal information, we may process it in any of these countries.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. For users in the EEA, UK, or Switzerland, this includes implementing the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers, which require all recipients to protect personal information they process from the EEA, UK, or Switzerland in accordance with European data protection law. Our Standard Contractual Clauses can be provided upon request. We have implemented similar appropriate safeguards with our third-party service providers and partners and further details can be provided upon request.

12. Data Retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

If you have questions about, or need further information concerning, our data retention periods, please contact us.

13. Data Security

We have implemented measures designed to secure your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. All information you provide to us is stored on our secure servers behind firewalls.

14. Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat users' personal information, we will notify you by email and through a notice on the website home page.

15. Contact Information

To ask questions or comment about this privacy policy, our privacy practices, or if you wish to exercise any of your data protection rights, please contact us at: support@kardow.com.

If you are in the European Union, you may also contact our EU Representative if you prefer, although you may also contact us directly.

[If you have an EU Representative, add their contact details here. If not, you may need to appoint one or can remove this line, but consult legal advice.]